{"product_id":"medium-roast-ground-32oz","title":"Medium Roast Ground 32oz","description":"\u003cp\u003e\u003cstrong\u003eJuan Valdez Ground Medium Roast\u003c\/strong\u003e is a classic Colombian brew that delivers balance, body, and brightness in one smooth cup. Crafted from 100% Arabica beans, this coffee is ideal for everyday drinkers who value quality and consistency. Its medium roast highlights the natural citrus, nutty, and floral tones of Colombia’s highland coffee regions. Grown, harvested, and roasted by the Juan Valdez farmer cooperative, it provides full traceability and true farm-to-cup story. With Fair Trade and Rainforest Alliance certifications, it also contributes to sustainable agriculture and better livelihoods for coffee growers. Enjoy a daily cup that’s steeped in heritage and purpose.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eClassic Colombian Taste\u003c\/strong\u003e – Balanced medium roast with notes of toasted nuts, mild citrus, and clean finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eFarm-to-Cup Quality\u003c\/strong\u003e – Traceable from seed to roast. Grown, harvested, and roasted by Juan Valdez’s farmer cooperative in Colombia to ensure integrity and flavor.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eSingle Origin from Colombia \u003c\/strong\u003e– Grown at altitude by Colombian farmers using natural farming practices.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eEthical and Sustainable \u003c\/strong\u003e– Rainforest Alliance and Fair Trade certifications ensure responsible sourcing and labor practices.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Juan Valdez x GCC","offers":[{"title":"Default Title","offer_id":41991469170768,"sku":"JV-GRD-MDM-0002L","price":32.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0251\/4768\/files\/MediumRoast_Ground-PDP1.png?v=1778172002","url":"https:\/\/juanvaldezcafestore.com\/products\/medium-roast-ground-32oz","provider":"Juan Valdez ","version":"1.0","type":"link"}