More Than Coffee. A Nation’s Pride.

Our connection to Colombian coffee growers is the soul of everything we do. We honor their craft by paying a premium for the finest beans, by carrying the story of Colombian coffee to every corner of the world.

Today, after years of passion, investment, and hard work, Juan Valdez is more than a name. With over 300 stores in Colombia and more than 100 worldwide, we are a symbol of Colombian pride — a living, breathing celebration of tradition, resilience, and the rich future we continue to build together. One cup at a time.

Our Mission & Values

Our mission is to captivate the world with premium Colombian coffee. Empowering the groweres who make it possible.

Integrity, Colombianidad, and Service – Values we stand by. Passion for what we do and a constant spirit of collaboration.

Create change that matters

Real change begins with real commitment — from the hands that grow our coffee to the communities we empower.
Reducing our carbon footprint isn’t enough. We're committed to reversing it — for our farmers, our forests, and our future.
Your coffee takes root in Colombia — grown by generations, harvested with pride, and destined for your cup.
Behind every bag of Juan Valdez coffee is a farmer, a family, and a field — all traceable back to the heart of Colombia.

Good for the cup. Even better for the planet.

By using regenerative farming, planting forests, and roasting with a low footprint, we’re proud to be carbon positive. Every bag we brew removes more carbon than it creates — one delicious sip at a time.

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